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Every year we see the rise of new social media trends and technological advances. Social media platforms like Facebook, Instagram, Twitter, and TikTok have become one of the most used forms of marketing nowadays. Social Media can be utilized not only by big companies but also by small businesses to better connect with their target audience and engage with customers. No matter what type of business you are trying to market, social media must be a core part of your marketing plan. Here is how you can maximize social media in your marketing strategy:

1.     Conduct a Competitive Analysis

Doing a competitive analysis is a great way to build your knowledge. By conducting research on how other companies utilize social media marketing, you can see what strategies work and ones that don’t. However, remember that even though a strategy works well for someone else, it doesn’t mean it will work for you. A competitive analysis is not designed to copy a competitor’s idea but instead is designed to help you figure out how to improve or create your own social media marketing plan.

2.    Identify Your Target Market

This is a basic marketing concept that is vital to the success of your business. This is important because when selling any product or service you need to know who you are selling to. You need to conduct research on the market to determine what need your product or service is filling. Social media allows you to better attain this information.  Once you have a good idea of your target audience, you can tailor your social media content to appeal to the interests of your customers.

3.    Set Measurable Goals

Setting goals that can be measured is beneficial to the success of your marketing strategy. All marketing strategies should have specific, measurable goals that can be used to analyze the success of your social media marketing efforts.  By doing this you can better track the progress of your marketing and focus on areas of improvement. A specific goal, for example, could be to “increase followers by 25%” or “to get at least 100 people to use our coupon code associated with our campaign”. These goals can be measured and used to improve your strategies and help create new ones.

If you’re planning to utilize social media as a part of your marketing strategy, it is important that you don’t underestimate the value of social media. There is a lot to be gained and learned by using social media to build a strong connection to your audience. If you would like more information about building a social media marketing plan or need help creating content for social media, connect with us at