Social media is one to the greatest tools that is presently available to the average person. Not only is it a powerful tool for the average person, but it is also the same to organizations looking to market their company. With social media marketing being so readily available and relatively cheap, more and more brands are their hands at it every day.
Despite these platforms being so easily accessible, you may find that your brand is having issues captivating an audience. Maybe you are struggling with getting likes, views, followers, or just converting viewers into customers. This is an issue for more brands that you may have originally thought. So what is your brand to do if social media marketing is looking less and less fruitful? Well, here are three possible solutions for your organization.
1. Relate to your Customers
You may find that your engagement is not up to the standards that you have for social media accounts because you are not posting things that your audience can relate to. Sure, people are always looking for solutions to their problems. In saying this, you have to remember that people often use social media to relax and escape from their everyday lives. So yes, it is good to advertise your brand on social media. At the same time, remember that you are marketing using social media and that you can have fun with it. If you relate to your target market, they will be more likely to choose your brand.
2. Make your Consumers Feel Engaged
This point is similar to the first in a way. This is another suggestion on how to gear your social media posts toward your audience. This point is important because potential customers that are engaged are more likely to feel a connection to your brand. If these potential customers feel a connection to your brand, they are more likely to become converted to customers.
Engaging your customers is easy to do, as well. You can engage your customers by showing them that your brand listens. Your brand can do this by responding to customers, being open to customer suggestions, and even by allowing customers to be involved in your brand’s process. An example of this last point is Lay’s opening contests where customers suggest new flavors. They do not stop there. They also allow customers to vote on which flavors should stay. This is an excellent example of how to engage consumers.
3. Use Relevant Hashtags
This suggestion may come across as insincere. Let me assure you, this point is just as relevant as the other two. Platforms like Instagram and Twitter can suggest pages to their users based on relevancy. For instance, if a user posts a lot about football, Instagram and Twitter are likely to suggest that they follow ESPN or SportsCenter. By using a few relevant hashtags, you can insert your brand into certain topic or conversation on social media.
One warning that comes along with using hashtags is that using too many can make your brand look less legitimate or relevant. But, using one or two relevant hashtags can improve traffic and increase views.