Everyone one of us has been on websites that just seem unpractical, hard to navigate, or scattered with grammar mistakes. This can be frustrating and lead to resignation on the user’s end, who then commonly leave the site before they got to the good stuff: the important information, service, or product. But what makes a bad website?
Often it starts with an unattractive or outdated website design that doesn’t appeal to readers. Combining an obsolete look with a slow-to-load page can really be upsetting. Longwinded page visits can be due to files that aren’t compressed, images that aren’t optimized, browser caches that aren’t configured or simply websites that aren’t mobile-friendly. These problems can be fixed through design choices that match the website’s content and services and precisely adjusted features.
Other issues arise through unclear page descriptions that locate visitors to information they weren’t trying to find or is unhelpful to them. Being able to navigate through a website easily is one of the topmost qualities it can have. Especially with increasing complexity, a simple, precise, and clear layout is key for accessibility and navigation. Broken links, empty pages, and erroneous copy take away credibility and trust. And consumers will automatically translate mistakes on a website to flawed products and services. So, in order to avoid such basic inaccuracies, it is crucial to test a website first before publishing it. Getting it checked internally but also with a small external party reassures that a website is ready for traffic.
As viewers frequently are on a hunt for specific information, being able to find a website based on what data it holds can lead directly to success. So to speak, being optimized for search engines is what it takes to generate flowing reader circulations. On the other side of information seeking is information advocating. Helping people see what your website is about is best done through promoting it. This can be achieved through organic traffic (unpaid Google Search), referral links (links from other sites), social media, email advertising, and paid advertising. It is important to note that email advertising, when overused, can irritate people, view a website as a scam, and keep it from potential visitors.
Lastly, in order to get clients, every website should have a call-to-action. If it is for interaction, selling, or sign-up purposes, a clear and straightforward request for viewers to engage with you is significant to keeping people interested and involved. Maintaining a website as transparent, simple, and clear as possible will gain readers’ trust. And having functional links and pages will add credibility. Both are integral values people put in the first place when anticipating a website. The last thing a website should do is to make viewers feel insecure about visiting it. Too often, unclear websites can indicate to be scam or virus packed. But correcting boring design, bugs, grammar mistakes, insufficient links, slow servers, and promoting what the website can offer and provide a call for action are essential steps to take to guarantee recurring traffic.